This topic presents itself quite often for us – the idea of creating a blog for one of our productions. Whether it’s a blog written by a cast member or blog postings written in character by the playwright, there are …

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So, tonight a group of friends will come together at your show for a ‘girls night out’.

One of those folks will share video footage they shot on their mobile device from that night out with a friend… that friend …

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First, what is a widget? Well, my shortened version is that a widget is an application that allows you to get information without having to visit an actual web page to get it. I know that’s a short, vague definition …

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Blogs are still a hot topic, and I came across this interesting article that I think is a must read for anyone interested in starting a blog. We all know the reasons why you WOULD WANT to start a blog, …

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Here’s a great overview of statistics from online market research service Vizu Answers and Advertising Age that can help shed some light to those interested in advertising on popular blogs. We do a ton of initiatives with many blogs including …

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There is a growing debate online about the concept of paying bloggers to post favorable reviews to their readers. There are numerous companies sprouting up as middlemen connecting thousands of bloggers with advertisers looking for a more effective way of …

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From watching online video to interacting on social networks to reading blogs, the Internet is an emerging media that has been embraced by the gay and lesbian community, according to a new report by Harris Interactive and Witeck-Combs Communications. The …

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This will go down as a top ten ‘online marketing’ blunders in my book.

What do you get when you cross Wal-mart, Edelman Public Relations (a high power public relations firm), a 25 year veteran photographer of the Washington Post …

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"How do we reach those bloggers?" We hear this question a lot. Consider this:

According to a study released by the Pew Internet & American Life Project, "The most popular motive to blogging, cited by 77 percent, was to …

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Click here to read more from the study.