Behavioral marketing is the big trend in the interactive space right now.  In short, this type of marketing allows advertisers to target their advertising messages to users that exhibit pre-defined behaviors.  For a Broadway marketer, this could mean targeting ads to those that …

Here is a great example of behavioral targeting at work.

Can you buy good word-of-mouth?

- One third of consumers said they’d be disappointed if a trusted contact failed to disclose that he or she received incentives to recommend a particular product.

- Twenty-six percent said they’d never trust that friend again, and 30 percent said they’d be so turned off that they’d shun the product or service.

(Study by Intelliseek/August survey of 660 online consumers. )

How’s this for a new target market for the theater biz?

New residents of a community.

Consider this…

“One in every four U.S. adults have moved within the last three years, and 60 percent of new movers said the experience …

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