At a recent travel conference, I noticed something that was very disappointing – Broadway is missing out on significant opportunities happening in the travel industry. Here were all of these travel brands saying “we need to find new ways to …

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Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

Here’s an interesting story about the California government issuing a bill that would ban digital billboards. I’ll shut up and just provide an excerpt from the story:

“As promised, the California assembly is considering a bill that would place …

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This topic has been discussed plenty of times in ad meetings over the years – during high tourist seasons, is running TV advertising an effective way of reaching tourists while they are in NYC, particularly in their hotel room? Is …

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Quick reminder – if you are a show selling your tickets through Telecharge, make sure you are participating in the College Tix program. As of right now, NYU, Columbia and Baruch students are participating in the program – there is …

Type ‘Diet Coke’ into Google – you can’t miss the listing of ‘Diet Coke Sucks’ three listings down the page. Brands of all shapes and sizes are continuing to have major challenges arise in the primary search engines when consumers …

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So, it’s old news that print advertising is rapidly on the decline. At least the NY Times can begin charging admission for people to climb the Times building if things get ugly (full page rates get you a camera crew …

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The weakening dollar and what may very well be a US recession – the perfect blend of market conditions that make the international tourist a very tempting figure for live entertainment productions.

Looking at the New York market, last …

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Slick website. Sexy ad units. Entertainment brands sure do love to talk – but how well do they listen? That’s the question we all should be focusing on.

The Internet age is about listening. Every click, forward, reply, IM …

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