Articles tagged with: Advertising
Live Event Marketing »
Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights some really exciting creative thinking in an industry that has …
Theatre Marketing »
Someone recently asked me, how did you find out about the last show you actually ended up buying tickets for?
My answer was simple – it was the advertising. I remember the moment vividly…
It was a rainy night and …
Theatre Marketing »
Theatre Marketing »
For me, the most exciting form of entertainment over the last few years hasn’t been Broadway recently adapting movies into musicals or the dawn of 3D cinema – it’s been television, in particular high-end produced American TV. We’re talking: Glee, …
Featured, Film Marketing, Theatre Marketing »
This week the UK’s Independent newspaper online discussed the most successful movie campaigns of 2010. I’ve always considered film to be one of the more proactive leaders in entertainment who embrace digital and now it seems interaction is …
Theatre Marketing »
I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the …
Featured, Theatre Marketing »
A friend of mine told me about her trip to Japan several years ago, where she ended up making friends with a group of businessmen in Tokyo who kindly bought her a few drinks while she waited for a …
Theatre Marketing »
Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my …
Arts Marketing »
Via Thomas Cott, I came across this terrific piece from Rick Lester this morning. Here’s the key tidbit:
“Despite the eternal instinct to lay the arts community problem on a lack of “new audiences,” this …




