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Articles tagged with: Advertising

Live Event Marketing »

Posted by Damian Bazadona [7 Sep 2011 | No Comment ]

Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights some really exciting creative thinking in an industry that has

See the ads here.

Theatre Marketing »

Posted by Damian Bazadona [5 Nov 2010 | No Comment ]

Someone recently asked me, how did you find out about the last show you actually ended up buying tickets for?

My answer was simple – it was the advertising. I remember the moment vividly…

It was a rainy night and

Theatre Marketing »

Posted by Damian Bazadona [3 Nov 2010 | No Comment ]

This election season exemplified one very simple thing for me – the effectiveness of advertising as we know it is on a one way path to death. Political advertising has always been a messy canvas, but this year for some

Read on.

Theatre Marketing »

Posted by Richard Le Cocq [18 Sep 2010 | No Comment ]

For me, the most exciting form of entertainment over the last few years hasn’t been Broadway recently adapting movies into musicals or the dawn of 3D cinema – it’s been television, in particular high-end produced American TV. We’re talking: Glee,

Featured, Film Marketing, Theatre Marketing »

Posted by Richard Le Cocq [25 Aug 2010 | One Comment ]
Most successful movie campaigns of 2010

This week the UK’s Independent newspaper online discussed the most successful movie campaigns of 2010. I’ve always considered film to be one of the more proactive leaders in entertainment who embrace digital and now it seems interaction is

Theatre Marketing »

Posted by Richard Le Cocq [23 Aug 2010 | No Comment ]

I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the

Featured, Theatre Marketing »

Posted by Richard Le Cocq [4 Aug 2010 | One Comment ]
Under one umbrella.

A friend of mine told me about her trip to Japan several years ago, where she ended up making friends with a group of businessmen in Tokyo who kindly bought her a few drinks while she waited for a

Theatre Marketing »

Posted by Richard Le Cocq [30 Jul 2010 | 3 Comments ]

Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my

Arts Marketing »

Posted by Jim McCarthy [18 Jun 2010 | No Comment ]

Via Thomas Cott, I came across this terrific piece from Rick Lester this morning. Here’s the key tidbit:

Despite the eternal instinct to lay the arts community problem on a lack of “new audiences,” this