Over the pond in London, the theatre community is a buzz about one thing. Not who will win the Olivier Awards or how the Olympics will affect audience attendance? No, the theatre community is obsessing over Twitter, in fact just …

I’m happy to see the NFL finally embracing social media rather than labeling it as a major distraction.  The greatest team in the NFL, the NY Giants (yes, I’m biased), will be pulling in real-time tweets from fans to the …

For those of you unfamiliar with the “Streisand Effect”, the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of causing the information to be publicised widely, …

Here’s an unfortunate example of good intentions gone horribly bad. A local news station used interactive billboards that pulled in the latest tweets from their Twitter page and, well, I’ll let the local paper tell you what happened. According to …

Read the article here.

It’s been a hot topic for some time now – the question of whether or not your brand should have a presence on the popular social networks of Facebook, MySpace and Twitter.

I’ve been away for the past few months …

In case you needed any more research to show the impact that social media has had on consumer media consumption patterns, here’s an article highlighting the point that four out of five Americans now belong to a social network.

Now, I know there are still a ton of skeptics in our industry about the topic of social media and at what point is the investment worth it and at what size should that investment be. This is a good thing!

Winning in the social media space is not easy. There is a ton of hype and often little talk about the leg work and the extensive creative thinking that is needed to make a social media presence an impactful part of your overall marketing plan.

I think these are the right kind of discussions that we all should be having and I can tell you our agency is doing extensive research trying to develop some basic benchmarks for the industry. In the meantime, take a look at the following research report – these numbers really do highlight how the rate of growth in social media usage is absolutely staggering.

According to the article…

"We’d like to officially welcome you to The Facebook Age. Now, according to a new report from Forrester Research, more than four in five U.S. online adults report using social media at least once a month, while half report participating in social networks like Facebook. And while young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older.

‘This means the time to build social marketing applications is now,’ said Forrester analyst and report author Sean Corcoran. ‘Interactive marketers should influence social network chatter, master social communication, and develop social assets — even if their customers are older.’"

Read on.

Click here profiles of forty different brands using Twitter!

Hype + more hype = Twitter. You hear it and see it on every news outlet and it would feel nothing short of irresponsible to not really question if Twitter is simply a byproduct of hype or if it’s really …

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The heat is on for live entertainment organizations to keep pace with the ever changing consumer behavior of ticket buyers and the emergence of social media platforms is the hot topic at hand. Twitter, Facebook, MySpace, YouTube, Vimeo – the …

Here's a great rant on the topic that even Seth Godin chimed in on (scroll down to the comments section after you read it).

Here’s an interesting article that dives into a variety of topics of how and why people use Twitter. I can say that from our internal agency survey to over 1,500 theatergoers last quarter, usage of Twitter has seen a 100% …

Read on.