This topic has been discussed plenty of times in ad meetings over the years – during high tourist seasons, is running TV advertising an effective way of reaching tourists while they are in NYC, particularly in their hotel room? Is …

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Before you send that next email blast out for one of your productions, you should read the following article. It goes through some of the do’s and don’ts in preparing an email blast.

“An effective design should do more than …

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Here is an extremely interesting find that supports running your next television ad online. In fact, the figures are astounding. Personally, I find it almost too good to be true.

“A study conducted in partnership with Frank N. Magid Associates, …

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So, next time you’re drafting that email offer for one of your productions, consider the following information about mom’s using the Internet from a study conducted by Lucid Marketing.

“The vast majority of Moms surveyed, 86.6 percent, said they sign …

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