As I sit stranded in the airport in Atlanta, I find myself in search of one thing – a Starbucks. It’s amazing when I really think about it. I used to HATE Starbucks (or at least what I thought it …

When you don’t like what they have to say – well, sue them! That’s been what some in the hotel industry have opted to do by bringing TripAdvisor and others into court. Are their malicious acts by disgruntled consumers and …

Read the Times story here.

Jim Royce, April 2010

We’re in an economic time when every business and arts organization needs to look intently at its core audiences.  They already know you and may be easier to attract than a newbie.

Ask yourself: what can …

This weekend I bought a new iPod at the Apple Store.  By the time I left the store there was an email in my inbox asking for my opinion in a survey about the service I received.

Today, I called …

A colleague of mine got an email from a well-known e-commerce site the other day that said this (I took out anything I thought could identify the company or product.):

Dear [xxxxx],

We at [xxxx] work tirelessly to …

I think it is fair to say that the performing arts industry is pretty far behind the email marketing curve, operating with email 1.0 technology.  New technologies exist to tie email into ecommerce–more email 2.0. Think of email marketing as …

At a recent travel conference, I noticed something that was very disappointing – Broadway is missing out on significant opportunities happening in the travel industry. Here were all of these travel brands saying “we need to find new ways to …

Read on.

I’ve seen numerous reports that say, for the most part, we will see the same number of travelers this year in major markets (including New York City) but I’m consistently seeing data showing that consumers will be spending significantly less …

Read on.

Imagine suing customers who give your show bad reviews? Well, there are companies doing just that as I type. Wow! According to the story that profiled the review website Yelp, “In the last two years, at least five lawsuits–and possibly …

Click here to read the article.

When you have some time, be sure to check out the new searchwiki by Google. It’s a new tool allowing consumers using Google to rerank search results, delete them, add new ones, and maintain notes about specific sites. In short, …

Read on.