If you’ve got a product that already has market interest, another way to boost that interest is to create supporting products that might appeal to either a new demographic, or more importantly, your core demo. That group is desperate to consume as much information as they can about who you are, what you do, and where you come from.

I’m 38 years old. That puts me about 7-10 years away from entering the prime theatergoing age, according to recent demographics. The video game generation is about to become the theatergoing generation.

Whenever I visit a city around the country or around the world, I take a look at the theatrical landscape . . . especially online. I spend some time surfing for sites where I can get information on all the shows/theaters in town.

I got an email blast for a Broadway show the other day that made me wonder whether or not we’re putting too much emphasis on the “like” or the “follow” call to action that is appearing on every piece of marketing material known to man these days.

The fries are good, and the burgers are better. But the real reason I love In-N-Out is the secret sauce. And I’m not talking about the stuff they put on their meat.

The marketing gold star of the week goes to Theaterworks in Hartford, CT for reminding us that one way to get attention for your show is to look at what else your audience is paying attention to.

I got in a great convo with a theater lover/great business guy the other day about the pros and cons of taping theatrical performances.

I’ve worked on some stinkers of shows. And you know what? No matter how short the run, we’ve always sold some t-shirts.

We’re lucky. We know there’s a market for what we do. We know there are thousands upon thousands of people that want to see the theater every single day.

It’s that time of year again. In the next few months, a slew of shows will open on Broadway. The entire team – cast, creative, producers, marketers, investors, management – will sit anxiously awaiting word from what the critics will …