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Articles in the Theatre Marketing Category

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Posted by Richard Le Cocq [23 Feb 2012 | 2 Comments ]

Over the pond in London, the theatre community is a buzz about one thing. Not who will win the Olivier Awards or how the Olympics will affect audience attendance? No, the theatre community is obsessing over Twitter, in fact just

Theatre Marketing »

Posted by Richard Le Cocq [16 Dec 2011 | Comments Off ]

So, 2011 is nearly over and looking back at the posts from last year and the issues we talked about, it’s hardly any time at all in the fast-paced world of digital. We have a new social network to contend

Theatre Marketing, Uncategorized »

Posted by Ken Davenport [24 Oct 2011 | One Comment ]

Did you know there are over 13,000 yellow cabs in NYC? And over 50,000 drivers?

And guess what the #1 form of transportation is for a tourist in our fair city?

Yep, it’s a taxi.

Since tourists take taxis, and tourists make up the bulk of the Broadway audience, there’s got to be more that we can do inside those vehicles to help get the passengers to Broadway.

Theatre Marketing »

Posted by Ken Davenport [12 Oct 2011 | One Comment ]

Every week, Ryan Seacrest counts down the Top 40, in a tradition handed to him by the shaggy-voiced Casey Casem. It’s a weekly “hit-list” that I listened to as a kid, and millions more listen to today.

Theatre Marketing, Uncategorized »

Posted by Ken Davenport [26 Sep 2011 | 5 Comments ]

When 65% of our audience is from “out-of-town”, there’s no question as to how we should overweight our marketing and product development strategies in order to achieve commercial success (if that is what you are after).

But does that mean you ignore the other 35%?

Theatre Marketing »

Posted by Ken Davenport [19 Sep 2011 | Comments Off ]

When I was a kid I collected baseball cards of my favorite players.

When I was a kid I had posters of my favorite movie stars on my walls.

When I was a kid . . . I didn’t know one Broadway star from another.

One of the greatest marketing tools that other industries have made much better use of is the people that make up those industries. And it’s time we catch up.

Featured, Theatre Marketing, Uncategorized »

Posted by Ken Davenport [12 Sep 2011 | Comments Off ]
What we can learn from “Jersey Shore”.

Yep, believe it or not, there is something to be gained from those guidos and guidettes that have four-ways in tequila-filled jacuzzis.

I watched a few minutes of the super-successful show on my descent into LAX last week. I was horrified, of course, but I was a teensy bit hooked.

Arts Marketing, Theatre Marketing »

Posted by Damian Bazadona [12 Sep 2011 | One Comment ]

The economy is tanking, right? Well, depends on who you talk to. A recent analysis of American Express affluent card holders shows that the luxury market has actually recovered from the recession. This is a great thing for marketers of

Read on.

Theatre Marketing »

Posted by Ken Davenport [16 Aug 2011 | One Comment ]

Quick! You just got stung on the leg by a jellyfish! What do you do?

Pretend your limb is a pregnancy test and pee on it, right?

Theatre Marketing »

Posted by Ken Davenport [1 Aug 2011 | 2 Comments ]

You haven’t heard about Broadway-Con? It’s a convention like the unbelievably popular Comic-Con.