I’m happy to see the NFL finally embracing social media rather than labeling it as a major distraction.  The greatest team in the NFL, the NY Giants (yes, I’m biased), will be pulling in real-time tweets from fans to the …

Jim Royce, April 2010

We’re in an economic time when every business and arts organization needs to look intently at its core audiences.  They already know you and may be easier to attract than a newbie.

Ask yourself: what can …

This weekend I bought a new iPod at the Apple Store.  By the time I left the store there was an email in my inbox asking for my opinion in a survey about the service I received.

Today, I called …

A colleague of mine got an email from a well-known e-commerce site the other day that said this (I took out anything I thought could identify the company or product.):

Dear [xxxxx],

We at [xxxx] work tirelessly to …

There’s a very common analytical error that producers of live entertainment make. It’s the kind of mistake that comes straight from human nature, and so in a way, it’s hard to blame theatre producers specifically for making it. Most of …

I think it is fair to say that the performing arts industry is pretty far behind the email marketing curve, operating with email 1.0 technology.  New technologies exist to tie email into ecommerce–more email 2.0. Think of email marketing as …

Imagine suing customers who give your show bad reviews? Well, there are companies doing just that as I type. Wow! According to the story that profiled the review website Yelp, “In the last two years, at least five lawsuits–and possibly …

Click here to read the article.

When you have some time, be sure to check out the new searchwiki by Google. It’s a new tool allowing consumers using Google to rerank search results, delete them, add new ones, and maintain notes about specific sites. In short, …

Read on.

Before you send that next email blast out for one of your productions, you should read the following article. It goes through some of the do’s and don’ts in preparing an email blast.

“An effective design should do more than …

Click here for the complete story.

Here is an extremely interesting find that supports running your next television ad online. In fact, the figures are astounding. Personally, I find it almost too good to be true.

“A study conducted in partnership with Frank N. Magid Associates, …

Click here to learn more.