Oh, please no. The idea of brands rewarding consumers financially or otherwise through a mainstream digital platform for promoting products to friends just gives me a knee-jerk reaction of PLEASE NO. We all survive in some way, shape or form …

Read the story here.

I’ve now heard from three different people over the past month or so, “Aren’t websites dead? I’ve heard everything will be on social networks, no?” If anyone gives you this advice, please run as far as possible from them. Leave …

This past week, Apple announced the launch of Ping – a new social network aimed at connecting people through music interests. According to Michael Gartenberg of Altimeter Group, “This isn’t about reconnecting with your girlfriend from eighth grade. This is …

Over the past few years, I’ve had the privilege to watch firsthand the growth of the social media rage in the live entertainment space. A few years ago we monitored our clients’ tens of thousands of followers – today, it’s …

I’ll admit, I think Myspace is just lame. I think they shot themselves in the foot by not being as consumer friendly (or agency friendly) as they should have been. No real API, a clunky interface and servers that were …

Read the Adweek article here.

A few months ago, I was invited to serve on the judges’ panel for the interactive jury of the Art Directors Club annual awards. I reviewed hundreds of campaigns looking at some pretty cutting-edge creative work with an incredible …

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I can’t express how happy this announcement makes me (although it’s not all that surprising). Having the innovation of Apple and Google going head-to-head only raises the bar and ultimately the end product for consumers in the tablet market. For …

Last week, I checked-in on Foursquare at Citibank.  Seconds later, I received an alert saying that one of my friends said ‘the Starbucks on 41st street has long lines.’  This experience to me highlights the current state of Foursquare.  The …

I’ve got a mixed relationship with the business chestnut “if you  can’t measure it, you can’t manage it.”  Of course you can manage things  you can’t measure.  We do this all the time in our personal lives, and  if I …