Is it just me or is the whole discussion surrounding “social media marketing” getting more and more annoying? “The consumer is in control”, “It’s quality, not quantity”, “Listening is everything” – it feels like one big broken record of lofty …

Fans of geolocation marketing must be smiling today. I am.

Google has just announced their acquisition of the well-known restaurant guide Zagat Survey. Personally, I think it’s a great marriage as Google needs solid content and Zagat needed some firepower …

Read on.

Here’s some interesting data on tablet usage. 1 in 10 folks in the US now own a tablet and we can expect more growth over the coming years. Where the line is drawn between traditional laptops and an evolving tablet …

Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights some really exciting creative thinking in an industry that has …

See the ads here.

With all the hype around Groupon, I find myself a bit confused as a marketer on what my actual position is on them.  The idea of giving a discount or promotion to get new audiences in the door is a …

I talked the other day about whether or not Live Entertainment is an Industry (and my answer is ‘yes.’) Today, I’m asking how that industry is doing.

For a long time, I’ve been saying that Live Entertainment is …

I might be the only person who refers to “live entertainment” as an industry. Most people I deal with professionally say that they are in the concert industry, professional sports, theatre, arts or something specific like that. So I’m the …

Tons of companies claim to offer advertising opportunities to target consumers based on their social media usage. Targeting consumers based on who their friends are, what they’ve shared or the sentiment of what they are posting – these are all …

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If you haven’t seen these videos yet from Jim McCarthy at Goldstar Events, you’re in for a treat. I’ve included a few videos below – they are about 2 minutes each and he does a great job of simplifying the …

The live entertainment community is one of the most collaborative environments I have ever worked in. Think of how many people, companies and organizations (unions) are involved in one production. From Broadway to Las Vegas to most of our non-profit …