Seems like a very interesting move by many advertisers to finally really try and embrace the power of social media. While a bunch of this seems a bit ‘forced’ to call it a social connection with consumers, it at least …

I think it is fair to say that the performing arts industry is pretty far behind the email marketing curve, operating with email 1.0 technology.  New technologies exist to tie email into ecommerce–more email 2.0. Think of email marketing as …

Imagine suing customers who give your show bad reviews? Well, there are companies doing just that as I type. Wow! According to the story that profiled the review website Yelp, “In the last two years, at least five lawsuits–and possibly …

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When you have some time, be sure to check out the new searchwiki by Google. It’s a new tool allowing consumers using Google to rerank search results, delete them, add new ones, and maintain notes about specific sites. In short, …

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We’ve all seen the video clip of the bulldog skateboarding, the exploding Mentos or the audio clip of my car being stolen (yeah, it’s an authentic message left on my answering machine after my car was stolen). User-generated video …

Check out this story talking about the MGM deal.

This topic presents itself quite often for us – the idea of creating a blog for one of our productions. Whether it’s a blog written by a cast member or blog postings written in character by the playwright, there are …

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Before you send that next email blast out for one of your productions, you should read the following article. It goes through some of the do’s and don’ts in preparing an email blast.

“An effective design should do more than …

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How’s this for a new target market for the theater biz?

New residents of a community.

Consider this…

“One in every four U.S. adults have moved within the last three years, and 60 percent of new movers said the experience …

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Here is an extremely interesting find that supports running your next television ad online. In fact, the figures are astounding. Personally, I find it almost too good to be true.

“A study conducted in partnership with Frank N. Magid Associates, …

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When will Google stop? Hopefully never.

First they have mastered the search… maps… images… and now video. “Google Video now has a playback option, letting users watch user-submitted videos on the site.” So… what are the applications for theater. We …

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