Miramax announced today that it will begin selling and renting movies through Facebook. They have added what they are calling an interesting twist which is the ability for people to chat and interact with their friends in real-time throughout the …

Read on.

Here’s an interesting read on the rise of Google’s influence on the movie industry. It essentially shows a solid uptick of search queries for films well before their release date – and it seems well before their advertising efforts. …

You hear me and others quote the Broadway recoupment stats all the time:  4 out of 5 shows never make their money back (it sounds like a Trident commercial, doesn’t it?  ”4 out of 5 dentists surveyed . . . …

This week the UK’s Independent newspaper online discussed the most successful movie campaigns of 2010. I’ve always considered film to be one of the more proactive leaders in entertainment who embrace digital and now it seems interaction is …

Google has far from a perfect record, but anytime they launch something new it’s definitely worth keeping an eye on.  Claiming their newest offering – Google TV – will “change the future of television”, there are plenty of reasons to …

Jim Royce, April 2010

We’re in an economic time when every business and arts organization needs to look intently at its core audiences.  They already know you and may be easier to attract than a newbie.

Ask yourself: what can …

This weekend I bought a new iPod at the Apple Store.  By the time I left the store there was an email in my inbox asking for my opinion in a survey about the service I received.

Today, I called …

A colleague of mine got an email from a well-known e-commerce site the other day that said this (I took out anything I thought could identify the company or product.):

Dear [xxxxx],

We at [xxxx] work tirelessly to …

Look, I completely understand newspapers trying find ways to earn another buck in a progressively worsening economic climate for print advertising.  That is essentially what has happened with the LA times this week when they ran an ad for “Alice …

Which hotel do you think I was in when I took this picture of the guest services aka concierge counter?

Ok, it’s not a hotel.

So which casino do you think I was in?

Sorry, wrong again.

I wasn’t at a hotel or a casino.

I was at a movie theater.

Once again, we got beat.