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Posted by Damian Bazadona [12 Sep 2011 | One Comment ]

The economy is tanking, right? Well, depends on who you talk to. A recent analysis of American Express affluent card holders shows that the luxury market has actually recovered from the recession. This is a great thing for marketers of

Read on.

Arts Marketing, Featured »

Posted by Damian Bazadona [17 Dec 2010 | 2 Comments ]
Students and Social Networks – The Myth Debunked?

“Hey, let’s target college students – put some ads up on Facebook!”  The basic idea that college students are the primary target is a somewhat popular assumption but there has been significant data that has been coming out that debunks

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Arts Marketing »

Posted by Damian Bazadona [30 Nov 2010 | Comments Off ]

It really does begin to feel like a broken record. “This social media and engagement stuff is quite exciting, but does any of this really drive ticket sales?” I must get asked this question at least once a week. It’s

Arts Marketing »

Posted by Damian Bazadona [10 Nov 2010 | Comments Off ]

There are plenty of reasons to celebrate what email marketing has done for the arts and live event industries. It has reduced marketing costs, increased our reach to new audiences, added new levels of performance reporting, opened new ways to

Arts Marketing »

Posted by Damian Bazadona [8 Nov 2010 | Comments Off ]

I hate the slippery slope excuse. As an agency, this comes up a lot for us. We live and die by creating engaging ideas which, when it comes to execution, is often in the dead center of the slippery slope

Arts Marketing, Featured »

Posted by Damian Bazadona [1 Nov 2010 | 2 Comments ]
The power of replacing “but” with “and”…

I’ve participated in a variety of speaking engagements over the past month with arts and entertainment marketers across the country. The most common question asked across presentations was “what’s next on the horizon for digital marketing?” My answer to this

Arts Marketing »

Posted by Jim McCarthy [13 Sep 2010 | Comments Off ]

Give me two minute and a whiteboard marker, and I’ll give you, well, an explanation of something that’s hopefully useful. In this case, it’s the concept of Revenue Per Seat.

Arts Marketing »

Posted by Jim McCarthy [6 Aug 2010 | Comments Off ]

I’ve only been on Jet Skis a few times in my life, but once, quite a number of years ago, I was jet skiing on a muddy South Carolina river with my younger brother. He was a pretty seasoned hand,

Arts Marketing »

Posted by Jim McCarthy [30 Jun 2010 | Comments Off ]

Anne Midgette of the Washington Post published an interesting piece today about the future of American opera.  Here’s a key tidbit:

“American opera is at a crossroads. A production of a new work at a large house costs

Arts Marketing »

Posted by Jim McCarthy [18 Jun 2010 | Comments Off ]

Via Thomas Cott, I came across this terrific piece from Rick Lester this morning. Here’s the key tidbit:

Despite the eternal instinct to lay the arts community problem on a lack of “new audiences,” this