Theatre Marketing »
So, 2011 is nearly over and looking back at the posts from last year and the issues we talked about, it’s hardly any time at all in the fast-paced world of digital. We have a new social network to contend …
Theatre Marketing »
BroadwaySpace announced Broadway’s 50 Most Powerful People last week and it got me thinking. My immediate response was to recall the ‘Time Person of the Year’ a couple of years ago when they announced “You” as the most …
Theatre Marketing »
For those of you unfamiliar with the “Streisand Effect”, the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of causing the information to be publicised widely, …
Theatre Marketing »
For me, the most exciting form of entertainment over the last few years hasn’t been Broadway recently adapting movies into musicals or the dawn of 3D cinema – it’s been television, in particular high-end produced American TV. We’re talking: Glee, …
Featured, Film Marketing, Theatre Marketing »
This week the UK’s Independent newspaper online discussed the most successful movie campaigns of 2010. I’ve always considered film to be one of the more proactive leaders in entertainment who embrace digital and now it seems interaction is …
Theatre Marketing »
I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the …
Featured, Theatre Marketing »
A friend of mine told me about her trip to Japan several years ago, where she ended up making friends with a group of businessmen in Tokyo who kindly bought her a few drinks while she waited for a …
Theatre Marketing »
Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my …




