Did you know there are over 13,000 yellow cabs in NYC? And over 50,000 drivers?

And guess what the #1 form of transportation is for a tourist in our fair city?

Yep, it’s a taxi.

Since tourists take taxis, and tourists make up the bulk of the Broadway audience, there’s got to be more that we can do inside those vehicles to help get the passengers to Broadway.

Every week, Ryan Seacrest counts down the Top 40, in a tradition handed to him by the shaggy-voiced Casey Casem. It’s a weekly “hit-list” that I listened to as a kid, and millions more listen to today.

When 65% of our audience is from “out-of-town”, there’s no question as to how we should overweight our marketing and product development strategies in order to achieve commercial success (if that is what you are after).

But does that mean you ignore the other 35%?

When I was a kid I collected baseball cards of my favorite players.

When I was a kid I had posters of my favorite movie stars on my walls.

When I was a kid . . . I didn’t know one Broadway star from another.

One of the greatest marketing tools that other industries have made much better use of is the people that make up those industries. And it’s time we catch up.

Yep, believe it or not, there is something to be gained from those guidos and guidettes that have four-ways in tequila-filled jacuzzis.

I watched a few minutes of the super-successful show on my descent into LAX last week. I was horrified, of course, but I was a teensy bit hooked.

Quick! You just got stung on the leg by a jellyfish! What do you do?

Pretend your limb is a pregnancy test and pee on it, right?

You haven’t heard about Broadway-Con? It’s a convention like the unbelievably popular Comic-Con.

If you’ve got a product that already has market interest, another way to boost that interest is to create supporting products that might appeal to either a new demographic, or more importantly, your core demo. That group is desperate to consume as much information as they can about who you are, what you do, and where you come from.

I’m 38 years old. That puts me about 7-10 years away from entering the prime theatergoing age, according to recent demographics. The video game generation is about to become the theatergoing generation.

Whenever I visit a city around the country or around the world, I take a look at the theatrical landscape . . . especially online. I spend some time surfing for sites where I can get information on all the shows/theaters in town.