Jim Royce Jim Royce serves as Center Theatre Group’s Director of Marketing, Communications and Sales. Since 1996, he oversees a 75-member staff and all activities related to marketing, advertising, press, graphics and ticket sales for the Mark Taper Forum and Ahmanson Theatre at the Music Center in downtown Los Angeles and for CTG’s new Kirk Douglas Theatre in nearby Culver City.
Center Theatre Group is California's most popular theatre company with annual ticket revenues exceeding $35 million and 700,000 people attending its theatres and programs. CTG's combined season ticket base has over 60,000 members.
Royce began his theatrical career in Seattle as an actor and co-founder of The Empty Space and worked with A Contemporary Theatre and Seattle Rep. He was the Executive Producer for the Seattle Arts Festival, more popularly known as "Bumbershoot". In the San Francisco Bay area throughout the 1980s, he was Marketing Director for Berkeley Repertory Theatre and San Francisco’s American Conservatory Theater (A.C.T).
Prior to joining Center Theatre Group, Royce’s diverse arts clientele included the celebrated opening of San Francisco’s Yerba Buena Center for the Arts, Cirque du Soleil, San Francisco Jazz Festival, Minnesota Orchestra, popular musical theatre, contemporary dance, emerging visual artists and the American Premiere of Lucasfilm's The Art of Star Wars, an exhibition of the drawings, props, costumes and models created for the original films.
Mr. Royce is a graduate of the University of Washington in Seattle. 
Jim Royce, April 2010
We’re in an economic time when every business and arts organization needs to look intently at its core audiences. They already know you and may be easier to attract than a newbie.
Ask yourself: what can …
