Arts Marketing, Film Marketing, Live Event Marketing, Sports Marketing, Theatre Marketing, Travel Marketing »
A colleague of mine got an email from a well-known e-commerce site the other day that said this (I took out anything I thought could identify the company or product.):
Dear [xxxxx],
We at [xxxx] work tirelessly to …
Live Event Marketing »
Somewhere in the dusty past, I remember learning in a development psychology class about how when babies close their eyes, they literally think other people can’t see them.
This is not so bad when you’re just playing hide and seek …
Featured, Live Event Marketing, Theatre Marketing »
I talked the other day about the terrible analytical mistake many producers make by thinking in terms of their ‘cost per ticket’ when in fact there is almost no marginal cost to deliver a ticket.
So if it’s …
Live Event Marketing, Sports Marketing, Theatre Marketing »
There’s a very common analytical error that producers of live entertainment make. It’s the kind of mistake that comes straight from human nature, and so in a way, it’s hard to blame theatre producers specifically for making it. Most of …
Headline, Live Event Marketing »
A couple days ago, I participated in a Panel at Tickets.com’s excellent Executive Summit in Long Beach. This gathering, in its second year, is one of a kind in that it brings together top executives across the live …
Live Event Marketing »
“What is the intrinsic value of the product or service?”
So says Lynda Resnick, creator of POM Wonderful pomegranate juice, as quoted by Harvey Mackay in his most recent column.
What does intrinsic value mean? In developing your …



