Posts by Jim McCarthy:

Arts Marketing, Film Marketing, Live Event Marketing, Sports Marketing, Theatre Marketing, Travel Marketing »

Posted by Jim McCarthy [22 Mar 2010 | No Comment ]

A colleague of mine got an email from a well-known e-commerce site the other day that said this (I took out anything I thought could identify the company or product.):


Dear [xxxxx],

We at [xxxx] work tirelessly to

Live Event Marketing »

Posted by Jim McCarthy [16 Mar 2010 | No Comment ]

Somewhere in the dusty past, I remember learning in a development psychology class about how when babies close their eyes, they literally think other people can’t see them.

This is not so bad when you’re just playing hide and seek

Featured, Live Event Marketing, Theatre Marketing »

Posted by Jim McCarthy [10 Mar 2010 | One Comment ]
If Not Cost Per Ticket, What? Revenue Per Seat

I talked the other day about the terrible analytical mistake many producers make by thinking in terms of their ‘cost per ticket’ when in fact there is almost no marginal cost to deliver a ticket.

So if it’s

Live Event Marketing, Sports Marketing, Theatre Marketing »

Posted by Jim McCarthy [8 Mar 2010 | 3 Comments ]

There’s a very common analytical error that producers of live entertainment make. It’s the kind of mistake that comes straight from human nature, and so in a way, it’s hard to blame theatre producers specifically for making it. Most of

Headline, Live Event Marketing »

Posted by Jim McCarthy [5 Mar 2010 | No Comment ]
More Pie Now!

A couple days ago, I participated in a Panel at Tickets.com’s excellent Executive Summit in Long Beach. This gathering, in its second year, is one of a kind in that it brings together top executives across the live

Live Event Marketing »

Posted by Jim McCarthy [11 Feb 2010 | No Comment ]

“What is the intrinsic value of the product or service?”

So says Lynda Resnick, creator of POM Wonderful pomegranate juice, as quoted by Harvey Mackay in his most recent column.

What does intrinsic value mean? In developing your