Posts by Jim McCarthy:

Featured, Live Event Marketing »

Posted by Jim McCarthy [1 Dec 2010 | Comments Off ]
Is Your Show Better Than a Meal at the Restaurant Next Door?

I talked the other day about whether or not Live Entertainment is an Industry (and my answer is ‘yes.’) Today, I’m asking how that industry is doing.

For a long time, I’ve been saying that Live Entertainment is

Live Event Marketing »

Posted by Jim McCarthy [30 Nov 2010 | Comments Off ]

I might be the only person who refers to “live entertainment” as an industry. Most people I deal with professionally say that they are in the concert industry, professional sports, theatre, arts or something specific like that. So I’m the

Arts Marketing »

Posted by Jim McCarthy [13 Sep 2010 | Comments Off ]

Give me two minute and a whiteboard marker, and I’ll give you, well, an explanation of something that’s hopefully useful. In this case, it’s the concept of Revenue Per Seat.

Theatre Marketing »

Posted by Jim McCarthy [12 Aug 2010 | One Comment ]

If you have a moment, read the piece from the LA Times the other day wherein two local LA critics talk about the small theatre scene. It’s worth reading for its own merits, and it is an interesting

Arts Marketing »

Posted by Jim McCarthy [6 Aug 2010 | Comments Off ]

I’ve only been on Jet Skis a few times in my life, but once, quite a number of years ago, I was jet skiing on a muddy South Carolina river with my younger brother. He was a pretty seasoned hand,

Arts Marketing »

Posted by Jim McCarthy [30 Jun 2010 | Comments Off ]

Anne Midgette of the Washington Post published an interesting piece today about the future of American opera.  Here’s a key tidbit:

“American opera is at a crossroads. A production of a new work at a large house costs

Arts Marketing »

Posted by Jim McCarthy [18 Jun 2010 | Comments Off ]

Via Thomas Cott, I came across this terrific piece from Rick Lester this morning. Here’s the key tidbit:

Despite the eternal instinct to lay the arts community problem on a lack of “new audiences,” this

Live Event Marketing »

Posted by Jim McCarthy [19 Apr 2010 | Comments Off ]

I’ve got a mixed relationship with the business chestnut “if you  can’t measure it, you can’t manage it.”  Of course you can manage things  you can’t measure.  We do this all the time in our personal lives, and  if I

Live Event Marketing »

Posted by Jim McCarthy [16 Apr 2010 | Comments Off ]

A few days ago, Duke Law professor Richard Schmalbeck wrote an op-ed for the New York Times whose central thesis I would paraphrase as this: in the past, tickets were much cheaper and the most important reason they

Live Event Marketing, Theatre Marketing »

Posted by Jim McCarthy [27 Mar 2010 | Comments Off ]

Well, they’re not exactly secrets.

You’ll recall a couple weeks ago that we were discussing the fact that a panel at the Tickets.com Executive Summit turned into a good-natured food fight over the topic of price optimization.  The