Headline, Theatre Marketing »
It’s that time of year again. In the next few months, a slew of shows will open on Broadway. The entire team – cast, creative, producers, marketers, investors, management – will sit anxiously awaiting word from what the critics will …
Featured, Theatre Marketing »
So, who actually pays full price for Broadway tickets anymore? I asked our friends at Telecharge some pretty straight forward questions about the use of discount codes on their ticketing system. The information we received may surprise you.
First, I …
Headline, Travel Marketing »
As I sit stranded in the airport in Atlanta, I find myself in search of one thing – a Starbucks. It’s amazing when I really think about it. I used to HATE Starbucks (or at least what I thought it …
Arts Marketing, Featured »
“Hey, let’s target college students – put some ads up on Facebook!” The basic idea that college students are the primary target is a somewhat popular assumption but there has been significant data that has been coming out that debunks …
Featured, Live Event Marketing »
With all the hype around Groupon, I find myself a bit confused as a marketer on what my actual position is on them. The idea of giving a discount or promotion to get new audiences in the door is a …
Arts Marketing »
It really does begin to feel like a broken record. “This social media and engagement stuff is quite exciting, but does any of this really drive ticket sales?” I must get asked this question at least once a week. It’s …
Live Event Marketing »
Tons of companies claim to offer advertising opportunities to target consumers based on their social media usage. Targeting consumers based on who their friends are, what they’ve shared or the sentiment of what they are posting – these are all …
Live Event Marketing »
If you haven’t seen these videos yet from Jim McCarthy at Goldstar Events, you’re in for a treat. I’ve included a few videos below – they are about 2 minutes each and he does a great job of simplifying the …
Arts Marketing »
There are plenty of reasons to celebrate what email marketing has done for the arts and live event industries. It has reduced marketing costs, increased our reach to new audiences, added new levels of performance reporting, opened new ways to …
Arts Marketing »
I hate the slippery slope excuse. As an agency, this comes up a lot for us. We live and die by creating engaging ideas which, when it comes to execution, is often in the dead center of the slippery slope …