Posts by Damian Bazadona:

Headline, Live Event Marketing »

Posted by Damian Bazadona [14 Sep 2011 | 8 Comments ]
What’s holding social media back

Is it just me or is the whole discussion surrounding “social media marketing” getting more and more annoying? “The consumer is in control”, “It’s quality, not quantity”, “Listening is everything” – it feels like one big broken record of lofty

Film Marketing »

Posted by Damian Bazadona [13 Sep 2011 | Comments Off ]

Miramax announced today that it will begin selling and renting movies through Facebook. They have added what they are calling an interesting twist which is the ability for people to chat and interact with their friends in real-time throughout the

Read on.

Arts Marketing, Theatre Marketing »

Posted by Damian Bazadona [12 Sep 2011 | One Comment ]

The economy is tanking, right? Well, depends on who you talk to. A recent analysis of American Express affluent card holders shows that the luxury market has actually recovered from the recession. This is a great thing for marketers of

Read on.

Job Postings »

Posted by Damian Bazadona [9 Sep 2011 | Comments Off ]

Situation Interactive is an award-winning, innovative interactive agency specializing in live entertainment. We have been the recipients of numerous interactive awards most recently winning Best in Show at the 2010 OMMA awards for our work on Next to Normal: The

Job Postings »

Posted by Damian Bazadona [9 Sep 2011 | Comments Off ]

Situation Interactive, named one of Crain’s 2010 Top Places to Work in NYC, is an award-winning digital marketing agency specializing in live entertainment.

We’re on the lookout for a Senior Designer who understands there is more to being a

Featured, Live Event Marketing »

Posted by Damian Bazadona [9 Sep 2011 | Comments Off ]
Zagat gets a whole lot more relevant

Fans of geolocation marketing must be smiling today. I am.

Google has just announced their acquisition of the well-known restaurant guide Zagat Survey. Personally, I think it’s a great marriage as Google needs solid content and Zagat needed some firepower

Read on.

Live Event Marketing »

Posted by Damian Bazadona [8 Sep 2011 | One Comment ]

Here’s some interesting data on tablet usage. 1 in 10 folks in the US now own a tablet and we can expect more growth over the coming years. Where the line is drawn between traditional laptops and an evolving tablet

Live Event Marketing »

Posted by Damian Bazadona [7 Sep 2011 | Comments Off ]

Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights some really exciting creative thinking in an industry that has

See the ads here.

Film Marketing »

Posted by Damian Bazadona [6 Sep 2011 | Comments Off ]

Here’s an interesting read on the rise of Google’s influence on the movie industry. It essentially shows a solid uptick of search queries for films well before their release date – and it seems well before their advertising efforts.

Sports Marketing »

Posted by Damian Bazadona [5 Sep 2011 | Comments Off ]

I’m happy to see the NFL finally embracing social media rather than labeling it as a major distraction.  The greatest team in the NFL, the NY Giants (yes, I’m biased), will be pulling in real-time tweets from fans to the