Seems like a very interesting move by many advertisers to finally really try and embrace the power of social media. While a bunch of this seems a bit ‘forced’ to call it a social connection with consumers, it at least is a move in the right direction.  According to the story…

For the first time, social media are being embraced both by the Academy of Motion Picture Arts and Sciences and Oscar show sponsors and others looking for a way to cash in on Oscar buzz.  Several of Sunday night’s Oscars advertisers have added strong social-media components to their efforts. A $1.5 million TV ad, ABC’s going rate this year, is just a start. The Oscar buy is also about leveraging the investment on Facebook and Twitter.

Will be interesting to see after all of the dust has cleared whether or not they believe their efforts were successful or not.

Oscar advertisers hope to build buzz on Twitter, Facebook – USATODAY.com

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Seems like a very interesting move by many advertisers to finally really try and embrace the power of social media.  While a bunch of this seems a bit ‘forced’ to call it a social connection with consumers, it at least is a move in the right direction.  According to the story…

For the first time, social media are being embraced both by the Academy of Motion Picture Arts and Sciences and Oscar show sponsors and others looking for a way to cash in on Oscar buzz.

Several of Sunday night’s Oscars advertisers have added strong social-media components to their efforts. A $1.5 million TV ad, ABC’s going rate this year, is just a start. The Oscar buy is also about leveraging the investment on Facebook and Twitter.

Will be interesting to see after all of the dust has cleared whether or not they believe their efforts were successful or not.

Oscar advertisers hope to build buzz on Twitter, Facebook – USATODAY.com