Los Angeles Times continues blurring editorial and advertising
Look, I completely understand newspapers trying find ways to earn another buck in a progressively worsening economic climate for print advertising. That is essentially what has happened with the LA times this week when they ran an ad for “Alice in Wonderland” on the front page that essentially mimicked the look of content. While this will bring some short-term revenue for the newspaper, where is the longer-term thinking in the print world that actually focuses on improving the overall value proposition of actually reading a newspaper?
A Cover Ad Mimics The Los Angeles Times’s Front Page – NYTimes.com
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Saw this on the newsstand. Extremely bold, but it makes me think of a drug addict’s need for bigger and bigger hits. It doesn’t change the unresponsiveness of the print medium for advertisers; it just increases the size of the dose.
What an awesome way to explain thisnow I know evertiynhg!
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