Posted by Damian Bazadona [14 Sep 2011 | 8 Comments]
What’s holding social media back

Is it just me or is the whole discussion surrounding “social media marketing” getting more and more annoying? “The consumer is in control”, “It’s quality, not quantity”, “Listening is everything” – it feels like one big broken record of lofty

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Posted by Richard Le Cocq [23 Feb 2012 | 2 Comments ]

Over the pond in London, the theatre community is a buzz about one thing. Not who will win the Olivier Awards or how the Olympics will affect audience attendance? No, the theatre community is obsessing over Twitter, in fact just

Theatre Marketing »

Posted by Richard Le Cocq [16 Dec 2011 | Comments Off ]

So, 2011 is nearly over and looking back at the posts from last year and the issues we talked about, it’s hardly any time at all in the fast-paced world of digital. We have a new social network to contend

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Posted by Ken Davenport [24 Oct 2011 | One Comment ]

Did you know there are over 13,000 yellow cabs in NYC? And over 50,000 drivers?

And guess what the #1 form of transportation is for a tourist in our fair city?

Yep, it’s a taxi.

Since tourists take taxis, and tourists make up the bulk of the Broadway audience, there’s got to be more that we can do inside those vehicles to help get the passengers to Broadway.

Theatre Marketing »

Posted by Ken Davenport [12 Oct 2011 | One Comment ]

Every week, Ryan Seacrest counts down the Top 40, in a tradition handed to him by the shaggy-voiced Casey Casem. It’s a weekly “hit-list” that I listened to as a kid, and millions more listen to today.

Theatre Marketing, Uncategorized »

Posted by Ken Davenport [26 Sep 2011 | 5 Comments ]

When 65% of our audience is from “out-of-town”, there’s no question as to how we should overweight our marketing and product development strategies in order to achieve commercial success (if that is what you are after).

But does that mean you ignore the other 35%?