Posted by Damian Bazadona [30 Aug 2010 | No Comments | 78 views]
The values behind successful social media strategies

Over the past few years, I’ve had the privilege to watch firsthand the growth of the social media rage in the live entertainment space. A few years ago we monitored our clients’ tens of thousands of followers – today, it’s

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Live Event Marketing »

Posted by Damian Bazadona [30 Aug 2010 | 2 Comments | 47 views]

I’ll admit, I think Myspace is just lame. I think they shot themselves in the foot by not being as consumer friendly (or agency friendly) as they should have been. No real API, a clunky interface and servers that were

Read the Adweek article here.

Theatre Marketing »

Posted by Richard Le Cocq [23 Aug 2010 | No Comments | 65 views]

I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the

Theatre Marketing »

Posted by Jim McCarthy [12 Aug 2010 | No Comments | 47 views]

If you have a moment, read the piece from the LA Times the other day wherein two local LA critics talk about the small theatre scene. It’s worth reading for its own merits, and it is an interesting

Theatre Marketing »

Posted by Ken Davenport [7 Aug 2010 | No Comments | 41 views]

No one likes taking tests.

Blood tests, Scholastic Aptitude Tests, Life Expectancy Tests . . . none of them are fun (I’m a goner by 63, BTW, in case anyone wants to send flowers now).

But, in order to stay healthy, go to college, and find out what we’re doing wrong in order to start doing it right, we take tests.

Arts Marketing »

Posted by Jim McCarthy [6 Aug 2010 | No Comments | 55 views]

I’ve only been on Jet Skis a few times in my life, but once, quite a number of years ago, I was jet skiing on a muddy South Carolina river with my younger brother. He was a pretty seasoned hand,